In honor of National Cheeseburger Day, Sept. 18, hunger relief organization Feeding America, KRAFT American Cheese and Five Guys Burgers have partnered to donate meals to the hungry.
Kraft foods will donate a meal to Feeding America for every customer who visits Five Guys and checks in at KraftCheese.com/checkin using a mobile device starting Sept. 18. The two-week, nationwide promotion kicks off in honor of National Cheeseburger Day, and supports Hunger Action Month. As an added thank you, patrons who check-in will also receive a coupon for KRAFT American Cheese slices.
Kraft Foods has partnered with Feeding America for nearly three decades. Through the Five Guys/KRAFT American Cheese Cheeseburger Check-In promotion, Kraft plans to donate 100,000 meals.
"Since we first opened our doors in 1986, we've paired our burgers with KRAFT American Cheese slices," says Molly Catalano, director of communications, Five Guys. "We're pleased to team up with Kraft Cheese on another delicious venture – the cheeseburger check-in – in support of a great cause."
According to Dairy Farmers of America, cheeseburgers are eaten 900 million times per week in the U.S.