Dodge Rams Up Farmer Appeal PR

New book focuses on images of agriculture

Published on: Dec 2, 2013

"So God Made a Farmer," the popular Dodge truck TV piece that captured so much attention a  year ago, has inspired a new effort by the company to highlight ag. A 300-page book, "The Farmer in All of Us: An American Portrait" has been published with the help of National Geographic.'

Available for $45, the publication offers a photo essay available at www.ramtrucks.com/outfitter.

While Western Farmer-Stockman isn't in the habit of promoting commercial products in website news articles, we made an exception thinking the announcement would be of interest to our farmer readers who might find this a good Christmas gift.

Dodges latest tribute to farmers, a book called "The Farmer in All of Us: An American Portrait," is the subject of a new Super Bowl ad next year.
Dodge's latest tribute to farmers, a book called "The Farmer in All of Us: An American Portrait," is the subject of a new Super Bowl ad next year.

Look for new about the new book during the Super Bowl next year, which will tell you the book won't be available in stores until later in the year.

Buying the book will help out the Future Farmers of America, with Dodge promising to donate a $25,000 check to the youth club based on book sales.

"Supporting farmers isn't just about those who till the soil, it's about reminding America who we are and where our greatness comes from," says Olivier Francois, chief marketing officer at Chrysler.

"This book truly brings the  'farmer' story to life, and continues to give back in support of the amazing students of the FFA, who embody this spirit every day."

Ten world-class photographers were enlisted to create the  photos in the publication, traveling through the nation's farm areas over the course of three weeks to capture their images.

Paul Harvey's "So God Made a Farmer" narrative inspired their effort.

Their pictures will backdrop the Super Bowl spot celebrating the Year of the Farmer.

The new book builds images from the Harvey video, which aired for two minutes during last year's Super Bowl game.

About 240 pictures in the book focus on the life and hard work of American producers.