Corn Growers Take Ag Message To Mainstream Advertising

Corn Farmers Coalition program introduces fifth-year farming facts advertising campaign in Washington, D.C.

Published on: Jun 3, 2013

The National Corn Growers Association Monday announced it would continue its Corn Farmers Coalition advertising program for the fifth year in a row.

The program, which is sponsored by NCGA and its local affiliates, includes the release of "station domination" advertising at Union Station in Washington, D.C., through the month of June.

The large-format ads will travel to the Capitol South Metro station for July, NCGA says, and online advertising will appear in Politico, the Washington Post, the New York Times, Roll Call, National Journal, and Congressional Quarterly publications.

"This has always been a crucial time of year in Washington to make sure our lawmakers and those who influence them remember the importance of corn farming to our nation and our economy," says Pam Johnson, NCGA president.

Corn Farmers Coalition program introduces farming facts advertising campaign in Washington, D.C.
Corn Farmers Coalition program introduces farming facts advertising campaign in Washington, D.C.

"Our state corn checkoff programs have seen the importance of this program each year for educating a very important audience about this essential crop and its high value," she says.

The campaign draws on statistics from the USDA, including:

• America's corn farmers exported $7.6 billion worth of corn last year—a trade surplus.

• 95% of all corn farms in America are family owned, and family farmers grow 90% of America's corn.

• Last year corn farmers delivered the 8th largest crop – despite the worst drought since 1936.

Additional statistics from Field to Market, the Alliance for Sustainable Agriculture also appear:

• America's corn farmers have cut soil erosion 67% by using innovative conservation methods.

• The energy used to grow a bushel of corn decreased 43%

• The land required to grow a bushel of corn has decreased by 30%

• Corn farmers have reduced greenhouse gas emissions by 36%

NCGA says the campaign showcases how "innovative and high-tech corn farmers have become by introducing a foundation of facts about farmers and farming."

For more information, visit www.cornfarmerscoalition.org.