Company Brands Global Precision Farming Initiative

Agco launches Fuse Technologies aiming to address all aspects of the technology for farmers.

Published on: Jul 12, 2013

Farmers are being bombarded by data and they're looking for ways to put that information to work on their operations. A new initiative from Agco aims to help with the process. This week the company announced a new global corporate initiative that address what is says is "all aspects of precision farming technology and how farmers can optimize their operations."

The new global initiative will be called Fuse Technologies and the aim is to provide growers with seamless integration and connectivity across all their farm assets - regardless of brand, according to the company's press announcement. In its release, the company says "[Fuse] will transform current precision farming practices by delivering precision agriculture solutions that lead to reduced input costs, greater efficiency and profitability."

PULLING IT ALL TOGETHER: Agco Corporation launches Fuse Technologies, a global initiative aiming at making precision farming work harder for the farmer.
PULLING IT ALL TOGETHER: Agco Corporation launches Fuse Technologies, a global initiative aiming at making precision farming work harder for the farmer.

The company's current telematics and data management tools including AgCommand and VarioDoc, auto guidance solutions like Auto Guide 3000 and VarioGuide are part of the offering, but so will future generations of precision tech. Agco is also committing to an "open" precision ag strategy as part of its technology integration strategy in equipment. "This will allow connections to existing service providers and Farm Management Information System software that is already in use," the company notes

BRAND ID: Agco has branded its global precision ag initiative as Fuse Technologies.
BRAND ID: Agco has branded its global precision ag initiative as Fuse Technologies.

Here's a rundown of what Agco calls the "pillars of Fuse Technologies":

* Agco brands

* On and Off board technologies - including seamlessly integrating farm assets

* Support and training - including a new global customer call center and "leading edge" product training.

* Dealer network - providing global access and support.

* Service providers - allowing farmers to connect with preferred service providers and enjoy the freedom and convenience to work with trusted local partners.

Adds Martin Richenhagen, Agco chairman, president and CEO: "Fuse represents a new day for Agco and a large scale investment in new technology solutions. We are more than doubling resources in key areas that will lead to more new products and services in the precision agriculture category."

You can learn more about Fuse and the initiative at agcotechnologies.com.