•However, 54% say it's hard to know what cuts to choose in the meat case. Millennials are also far less adept than any other generation when it comes to cooking beef.
•Fifty-six percent of Millennials report disappointment in the results of a beef meal they've prepared, compared to only 31% of Boomers. Millennials reported problems preparing steaks and even burgers.
• Millennials are knowledge seekers. 75% want information about steaks and how to prepare and cook them and 55% want information on preparing and serving beef to their children.
• Millennials tend to buy the same cuts rather than diversify their choices. However, 50% said they would buy more beef if they knew more about the different cuts.
• Consumer education will be an important tool in marketing to Millennials. Many are very open to learning. For example, 24% of Millennials say they would seek information, such as brochures and recipes, recipes, at the meat counter, compared to 7% of Boomers.
• Millennials eat out often – 38% report going to a restaurant in the past month (compared to 28% for boomers) – and choose from a wide range of operations, from fast food to high-end steak houses.
The 2011 study provided many insights but one in particular stood out: Millennial parents are limiting their children's consumption of beef. This is a critical finding, as Millennials are not only the key beef consumers of the future, they are the influencers of the following generation.