Biodiesel Board Rolls Out New Ad Campaign

Ads play on diversification of fuel sources; roll-out includes re-launch of website

Published on: Jun 12, 2013

The National Biodiesel Board this week rolled out a new ad campaign focusing on diversifying the nation's fuel sources.

The television campaign includes a 30-second TV spot that will air on national networks and on Washington, D.C., TV stations.

"Biofuels are helping to diversify America's transportation fuels, which protects consumers by freeing the market from the instability of a single liquid energy source" said Joe Jobe, NBB CEO. "And because it is diesel engines that move the freight that drives the economy, it begins a positive ripple effect for the prices of just about everything we buy."

The ad explains, "Without choice, we're at the mercy of chance.  Why chance our future on only one transportation fuel?" The voice is provided by Will Lyman, best known for his work as the narrator of the PBS series "Frontline."

New biodiesel ads play on diversification of fuel sources
New biodiesel ads play on diversification of fuel sources

The campaign is scheduled to run into the fall. In addition to the television commercial, the campaign includes print, digital and radio advertising incorporating the importance of transportation fuel diversity.

NBB also re-launched AmericasAdvancedBiofuel.org as part of the campaign. The redesigned site offers basic information on biodiesel, overview of industry issues, and a documentary exploring the concepts of the ads.

"We have many sources of fuel for power plants: coal, nuclear, natural gas, hydro, geothermal, wind, solar, and more," said Jobe. "Because no single source dominates, we have had stable and affordable electricity. Why would it make sense to rely only on petroleum for our cars, trucks, tractors, trains, planes, barges and buses?"

Last year, more than 1.1 billion gallons of biodiesel were produced, a record for the industry.

Funding for the campaign is provided by the United Soybean Board, State Soybean Checkoff Boards, U.S. Canola Association, the Northern Canola Growers Association and the National Biodiesel Board.