Beth Oliver of Byron recently joined the Michigan Soybean Promotion Committee (MSPC) staff as its fulltime communication director.
As the communication director for MSPC, Beth's primary task is to develop integrated communication programs across multiple channels such as the website, print, email, direct mail, television and radio broadcasts, social media, text messaging, and face-to-face. These will be done to accomplish MSPC's strategic priorities while serving as the primary advisor on issues pertaining to advertising, messaging, producer communication, brand awareness, public relations, and media relations. Beth will likely be out and about at various farmer meetings throughout the year and visiting with media and others in the industry to further communicate details of the soybean checkoff and its many projects on behalf of Michigan's soybean farmers.
Beth's strong agricultural background stems from experience on her family's farm, where they raise hogs, beef cattle and row crops. In addition to participation in livestock 4-H projects, she was actively involved in the Michigan FFA Association, serving as the 2009-2010 Region IV State Vice President and 2010-2013 State Convention Director. She later put the skills she gained in FFA to use as a member of the 2012 MSU Intercollegiate Livestock Judging Team.
A May 2013 graduate from MSU, Beth majored in agri-business management with an agronomy specialization. While at MSU, she was an employee of the College of Agriculture and Natural Resources Communications department.
This summer Beth was the MSPC's SMaRT (Soybean Management and Research Technology) research technician where she implemented data collection and documentation for the SMaRT trials across the state. She worked closely with SMaRT cooperators, soybean farmers, and extension agents, and assisted with the development of research materials for MSPC in addition to helping man the MSPC's exhibit last week at the Michigan Ag Expo.
For more information about the MSPC, contact us at 989.652.3294 or visit us on the web at www.michigansoybean.org.