Beefmobile Hits the Road Again

Beefmobile program more than doubles efforts as it rolls into 2006.

Published on: Jan 3, 2006

After visiting roughly 100 venues on behalf of the beef checkoff in 2005, the Beefmobile program has scheduled more than double that number in 2006. At each location, the Beefmobile and its "Wranglers" reach out to producers throughout the country to provide information – and solicit input – about the Beef Checkoff Program.

To double the coverage in 2006, the Beefmobile project will run two vans instead of one, with two additional "Wranglers" – goodwill ambassadors who carry the word to those paying the $1-per-head assessment about what the checkoff does, how it works, who makes decisions about the programs, and the results of those programs. Joining the team as Wranglers for the coming year are Stacy Loutzenhiser of Flagler, Colo., and Holly Branecky, from Boerne, Texas. Continuing for a second year as a Wrangler in 2006 is Tracey Orsburn, originally from Central Nebraska.

Created in 2004 to provide information about beef and the beef checkoff to producers and consumers, the Beefmobile program is coordinated on behalf of the Cattlemen's Beef Board by the National Livestock Producers Association, which is one of the Beef Board's contractors for beef checkoff-funded programs.

Orsburn traveled more than 60,000 miles with the Beefmobile during 2005, and says she came through the process "still smiling."

"Our goal is to have the one-to-one contact with producers that isn't possible with many other communications strategies," according to Orsburn. "The Beefmobile is an extension of the producer communications program – and it will be even better in 2006 when we will have a true 'team' approach to the effort."

Loutzenhiser and Branecky have been busy since October getting training at the Beef Board offices in Centennial, Colo., and at the NLPA headquarters in Colorado Springs.

Orsburn says they will attempt to make every event "bigger and better" in 2006, working to get larger crowds and reach even more producers. Among their goals will be to hit as many major producer meetings as possible, in addition to their regular trips to livestock auctions and other locations where producers gather.

For more information about the Beefmobile, go to, or to schedule a stop, please contact Scharee Atchison in the NLPA office at 800-237-7193, or