Beef Checkoff's Retail Promotion Helps Extend Producer Investments

Tailgating the focus of new partnership promotion.

Published on: Sep 9, 2010

From now through Oct. 31, the beef checkoff is partnering with AmeriGas Cylinder Exchange for the Sutter Home Tailgating Promotion. The promotion includes $1.00 off beef with purchase, a sweepstakes to win a trip to Napa to attend Beef and Wine University at the Sutter Home winery, along with a one-year supply of propane for grilling from AmeriGas.

"Tailgating season gives consumers a great opportunity to continue grilling after Labor Day. This year is the first year Sutter Home will be promoting its 'Sutter Home Grilling' season and the beef checkoff is excited to extend producer's checkoff investment through partnerships such as this," says Helen Wiese, cow/calf producer from Manning, Iowa, and chair of the checkoff's Retail Committee.

The sweepstakes will send one winner and five friends to wine country to enjoy a weekend full of tips and strategies to help make tailgating parties easier. The prize includes rebate coupons, good for one year, for Amerigas propane cylinders including one spare cylinder and up to ten exchanges.

"We're pleased to see our checkoff dollars at work and that consumers have motivation to purchase beef and help keep demand on the rise through retail partnerships," says Wiese.

For more information about your beef checkoff investment, visit MyBeefCheckoff.com.