The acquisition of Stoneville gives Bayer CropScience the ability to compete in markets east of Texas, says Mike Gilbert, Bayer CropScience vice president of cotton.
Bayer's acquisition of Stoneville from Monsanto for $310 million is subject to regulatory approval.
"Up to now, we've been very success with FiberMax in the Southwest," Gilbert says, "but we really haven't had the germplasm to enter the Mid-South and Southeast markets."
Largely on the strength of its FiberMax brands, Bayer CropScience has gained a market share of more than 25% over the last several years, focusing on the Southwest.
The purchase of the "Stoneville legacy" gives Bayer an established, proven brand for future technology, Gilbert says. In addition to an extensive cotton pipeline, Bayer plans release of its own glyphosate trait in 2009, a dual Bt trait in 2012, Gilbert says.
"We are going to be pleased to be the one to steward this brand into the future," Gilbert says. "To us, Stoneville is a real cotton legacy."