BASF and Monsanto Partner for Trait Promotion

BASF and Monsanto announce a co-promotional agreement for Headline fungicide from BASF.

Published on: Jun 29, 2007

BASF Corporation and Monsanto Company announced a co-promotional agreement today that will see each partner's sales force promote Headline fungicide from BASF.

"We're seeing a lot of momentum for Headline fungicide driven by outstanding results from growers who applied Headline last year," says Markus Heldt, BASF Group Vice President for North America.

The agreement covers marketing to corn and soybean growers nationally. Monsanto says the deal will help it enhance yields through disease protection through the complimentary use of seed traits and fungicides.

Under the agreement, Headline will be promoted in Monsanto's Roundup Rewards program.