While Shorthorns have a long history of great contributions that have been made to the beef cattle industry, including being the first purebred beef breed brought to the U.S.; Soules believes it is important in the modern beef cattle world to collect as much data as possible.
"This documentation will give our product the attention and value it deserves, helping Shorthorns USA earn their rightful place in the industry," Soules says. "The goal is to reposition the breed in this area while building on the strengths of the breeders."
The Shorthorn staff is committed to serve the entire membership. Soules and the staff at ASA, along with Shorthorn membership and Board of Directors, have a passion to grow the Shorthorn breed and show the beef cattle industry the advantages of "Reds - Whites - and Roans"
The mission of the ASA is to provide quality service and support to its members by promoting the value of Shorthorn cattle in all aspects of the beef industry, while maintaining the integrity of the herd book and performance database. The ASA is headquartered in Omaha, Neb., and was founded in 1872 with herd book records going back to 1822. As one of the oldest American breed associations, the ASA provides services for more than 6,000 junior and senior members who register nearly 15,000 cattle annually. The American Junior Shorthorn Association promotes personal development through youth activities and educational events. The AJSA is dedicated to the betterment of its members, promotes valuable skills, and fosters friendships that will last a lifetime. To learn more, contact the ASA office or visit the website or AJSA website.