Butter, cheese, whipped cream and eggnog are among the dairy products carrying a REAL seal designation this holiday season, and the National Milk Producers Federation, proprietor of the recently animated logo, wants to make sure they are on your holiday table.
NMPF, which recently wrapped up a national campaign to name the REAL seal animated character, is now using the character in new video to promote real dairy at holiday time.
DairyUS, as the character is called, flies over snowy rooftops in a sleigh pulled by dairy cows in the new video. DairyUS and his industrious little elf remind consumers that December is the perfect time to incorporate real dairy products into their holiday recipes.
DairyUS was created earlier this year to help a new generation of consumers distinguish between genuine U.S. dairy products and a growing list of list of imitations.
In addition to his presence on the REAL Seal website, he also has made appearances on the REAL Seal Facebook page as well.
"DairyUS will help both kids and adults learn about foods made with real dairy products," NMPF's incoming President & CEO Jim Mulhern explained. "The REAL Seal means a product is a real dairy product, made with milk from cows on U.S. dairy farms and without imported, imitation, or substitute ingredients. That's an important distinction consumers can make when they're browsing the grocery store aisles."
The animated character has already appeared in other short videos this year. He will appear in more videos in 2014 to highlight topical and seasonal events, such as holidays and sporting events, providing consumers with easy tips to incorporate more real dairy foods into their everyday meals.
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