American Ethanol Partners with NASCAR

New public awareness campaign includes appearances by driver Austin Dillon, race entitlements and car paint schemes.

Published on: Jun 13, 2012

American Ethanol has announced a comprehensive campaign to further increase awareness among NASCAR fans about the benefits of American Ethanol.

The "American Ethanol Sweepstakes" includes a national promotion from June 8 through August 31, paid media with Turner Sports for NASCAR on TNT and NASCAR.com, race entitlement sponsorships at Iowa Speedway and Chicagoland Speedway, and experiential activation at select tracks and industry events. Additional elements of the campaign will be announced in the coming weeks.

American Ethanols new TV commerical stars NASCAR driver Austin Dillon. (Screenshot courtesy of Growth Energy)
American Ethanol's new TV commerical stars NASCAR driver Austin Dillon. (Screenshot courtesy of Growth Energy)

"NASCAR is the perfect platform to dispel the myths about U.S. made ethanol," said Tom Buis, CEO of Growth Energy. "Not only are these fans among the most brand loyal in all of sports, but they also understand the importance of creating jobs here in America that cannot be outsourced, reducing our dependence on foreign oil and using a cleaner burning fuel to protect our environment — all of which American Ethanol does.

"This campaign truly showcases that if American Ethanol meets the high expectations and rigorous demands of NASCAR, it will bring the same level of performance and benefits to your car," Buis added.

The campaign features Richard Childress Racing driver Austin Dillon, grandson of legendary NASCAR team owner Richard Childress. The 2011 NASCAR Camping World Truck Series driving champion and current NASCAR Nationwide Series championship contender stars in a 30-second national television commercial that highlights the benefits of U.S.-made ethanol.

Fellow RCR driver Kevin Harvick also makes an appearance in the spot, which is scheduled to debut during the broadcast of the Pocono 400 NASCAR Sprint Cup Series race on TNT and is designed to drive fans to American Ethanol's Facebook page to enter for a chance to win one of three Chevy Silverado trucks and 500 additional prizes.

Additionally, Dillon will run an American Ethanol paint scheme in a RCR-prepared NASCAR Sprint Cup Series Chevrolet on June 17 at Michigan International Speedway, marking the 22-year-old driver's first Sprint Cup Series start of the 2012 season and the second of his career.

In addition, RCR driver Joey Coulter will carry the American Ethanol paint scheme on the No. 22 Chevrolet in the Camping World Truck Series at Iowa Speedway on July 14.

American Ethanol will serve as the event entitlement sponsor of the Camping World Truck Series races at Iowa Speedway on July 14 and September 15 and Chicagoland Speedway will host the American Ethanol 225 on Saturday, July 21. The brand will also activate heavily at Kentucky Speedway, Indianapolis Motor Speedway, Bristol Motor Speedway, and at key farm industry events across the Midwest.