Building on a campaign started in 2010, the AgChat foundation this month is urging social media users to share their appreciation for food and those who provide it using the Twitter hashtag #foodthanks.
"For the third year in a row, we are taking time during the holidays to inspire conversation about an appreciation for the food we eat and the people who produce it," says Darin Grimm, president of the AgChat Foundation. "Social media platforms provide a space for voices from the whole food system to be expressed, not just voices from agriculture."
New this year an additional social media channel, Pinterest, joins Twitter in the food appreciation movement. Participants can follow the #foodthanks board on Pinterest and "pin" must-try recipes, food photos and other related images to the virtual bulletin board, as well as comment on what others have pinned.
"Pinterest is visual in nature, so it creates the opportunity to see and discuss the images people from farmers to chefs to food companies to moms are pinning related to the food system," says Emily Zweber, executive director of AgChat Foundation. "I'm pinning things like healthy recipes from chefs, tasty desserts from bloggers, and beautiful stories of farmers and ranchers who grow our food."
The official website for #foodthanks, www.foodthanks.com, leads users to either Pinterest or Twitter sites to begin using the hashtag and adding to the conversation.
Last year, more than 1,000 people shared 3,112 tweets using #foodthanks in the time leading up to Thanksgiving. The goal for this year is 1,000 followers on Pinterest and to surpass last year's number of tweets.
"The campaign is kicking off right now, in conjunction with the holidays, but #foodthanks is something that can continue year-round," Zweber says.