BASF Boosts 2020 Crop Protection Goal to $11 Billion

Global chemistry leader increases Research & Development target to $2.4 billion through 2017

Published on: Oct 2, 2013

Despite a potential soft spot coming in 2014, global chemistry leader BASF is making optimistic plans for future ag growth, increasing its 2020 goal from $8 billion to nearly $11 billion in sales from its Crop Protection.

Markus Heldt, President of the division, says the company expects that growth to come from internal strategic growth without mergers and acquisitions. The company is channeling $2.4 billion in to production and formulation capacity from now through 2017. That's nearly double the investment amounts from 2007 to 2011, he adds.  

The additional funding is going toward capacity expansions for F500, Xemium and dicamba, new formulation plants in Asia, and research and development expansion in India and United States.

Markus Heldt, President of BASFs Crop Protection division, says the company expects future sales increases to be derived from internal growth, not mergers or acquisitions.
Markus Heldt, President of BASF's Crop Protection division, says the company expects future sales increases to be derived from internal growth, not mergers or acquisitions.

"With record farm income, and relatively strong farm income in last year's drought catastrophe, liquidity is high and the need for innovation is high," Heldt told Farm Futures. "The speed of adoption is very high for new product launches. The opportunity, even with existing chemistry, is huge."

BASF sees the continued adoption of fungicides, along with a "herbicide renaissance" driven by glyphosate resistance, as reasons for optimism. It recently launched a holistic-style Functional Crop Care unit to help farmers boost plant health and yields through seed, soil and crop care strategies.

"When I was in the U.S. seven years ago we were just starting to develop the plant health market and there were a lot of questions on how farmers would use products," Heldt says. "Now you have a core body of high tech farmers who see the benefits of fungicides in corn and beans, and they are ready to invest further in fungicides for those crops. That makes us optimistic and positive."

Rapid change

Heldt says the herbicide market is going through "significant, rapid change, driven by weed resistance," initially in North America but growing in other parts of the globe. "It's a reality of Mother Nature that it strikes back, in the form of resistance in many forms," he adds. The company ramped up herbicide research five years ago when it became apparent "weed resistance would change the market and the need for new tools for farmers."

BASF's product line includes six modes of action: growth regulators, pigment inhibitors (HPPD), seedling shoot inhibitors (VLCFA), amino acid synthesis inhibitors, cell membrane disruptors (PPO) and microtuble inhibitors.

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BASF has been making and selling fungicides since 1958. The company screens about 100,000 compounds in fungicides per year, in four categories: Strobilurins Complex II, SDHI Inhibitors Complex II, Multisite and Triazole fungicides.

"It's how you build a program and integrate these different modes of action that makes a long term, sustainable program for farmers to control diseases," says Heldt.

New path

The Functional Crop Care division is a new approach for BASF and one where the company sees a bright future. "It's a new investment and the start of an exciting journey down the road," says Heldt. And it's a major reason the company is increasing its 2020 sales target to $11 billion.

"The increased target is driven by four factors: the commitment to research and the pipeline value, which has been increased to $1.7 billion in sales from expected new product launches; two, investment in capacity and plants; three, new growth in the Functional Crop Care unit; and last, continued investment in emerging markets in Eastern Europe, Asia, Latin America and Africa," explains Heldt.

He believes BASF's competition is not from rivals such as Syngenta or Bayer; it's from the untreated acre.

"If you look at the plant health market, this year we may have 50 million U.S. acres treated with any fungicide," he says. "The opportunity is to get at another 130 million acres by convincing farmers that fungicide will enhance yield. That opportunity is very, very big."

Room for growth

Heldt sees the global Ag chem market growing 2 to 3 percent annually over the next 10 years, with the highest growth in emerging nations. "Five years ago 35% of sales came from Eastern Europe, Africa, Latin America and Asia," he says. "By 2016 we believe 50% of global sales will come from those emerging markets."

To make that happen BASF is providing tools to reduce its risk in those regions. It provides financial assistance in Russia and Ukraine, where credit is difficult. In Brazil or Argentina it works with companies like Cargill and ADM to provide a bartering tool to offset currency issues.

"These are all tools to manage volatility," Heldt says. "It's an insurance we offer to customers who are willing to commit to spraying our products."