• Willie Vogt

    Auction Site Pushes Ag Iron

    Farmer Iron

     by Willie Vogt
     on January 25, 2011

    Deal hunters seeking farm equipment have a number of choices these days from dealer-based IronSolutions.com to their local equipment jockey. One player in the used equipment market that's helping move machines globally is IronPlanet.com. For three years now, IronPlanet has had an ag-only auction. This farm-focused event is now drawing up to 17,000 bidders on the Fridays (one per month) it happens. Paul Blalock, vice president, ag equipment for the auction firm, says that about 35% of the…

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  • Willie Vogt

    Engine Questions Abound

    Farmer Iron

     by Willie Vogt
     on January 18, 2011

    Judging from some of the questions I got from the Farm Futures Business Management Summit, readers are watching engine developments closely. Of course, engine makers have been tightening down on emissions since 1996, but this latest round and the changes to the engines have your attention. Starting this year, major farm equipment manufacturers have to phase in new interim Tier 4 engines for machinery that's rated at 175 horsepower or higher. But you won't find those engines on every machine…

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  • Willie Vogt

    Where Competition Counts

    Farmer Iron

     by Willie Vogt
     on January 10, 2011

    Buyer loyalty is important and the major farm equipment companies also know it's earned. They invest in dealerships, technology and new equipment and innovations, but the majors are not alone. In fact, there are a host of smaller, fast-moving firms that want a piece of the action too and based on the survey we conducted late in 2010, there are some inroads they can make. Spraying equipment is a point of contention in the market. That's due in part to the fact that there are several non-major…

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  • Willie Vogt

    Survey Yields Interesting Responses

    Farmer Iron

     by Willie Vogt
     on January 1, 2011

    In the brand loyalty survey we conducted in partnership with the dealer publication Farm Equipment we learned that brand loyalty (featured in January installment of Farmer Iron in your favorite Farm Progress publication), on the whole, is staying pretty strong. There are some market segments where you may be more likely to shop outside your favorite color - planters and tillage are two - but on the whole a majority of respondents to the survey say they stick with one color. We did build some…

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