• Willie Vogt

    That's Logistics!

    Farmer Iron

     by Willie Vogt
     on March 25, 2011

    This week I got to sit down with folks at Agco's logistics operation to talk parts, supply and a range of other topics (you'll see more in my May Farmer Iron column) - fascinating really. Nothing like looking at acres of parts stacked high and ready for shipping - and boy where they moving stuff. But sometimes you can't move stuff either. The earthquake/tsunami/nuclear disaster in Japan is opening a lot of people's eyes to what "logistics" really means. Toyota announced this week it'll be…

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  • Willie Vogt

    Beyond the Basic Brand

    Farmer Iron

     by Willie Vogt
     on March 18, 2011

    You never know when you'll run across a familiar equipment name in your travels. Sometimes it pops up in a new setting. That happened to me this week when meeting Max Armstrong to head to a farm for a story he and I are working on with the Profiles in Innovation series we've been running in our Midwest books. For an upcoming installment, Max flew down to Indiana with Phil the pilot and trusty videographer Ryan Ruh and wanted an airport near the farm we'd be visiting. I looked up a place and…

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  • Willie Vogt

    Rumble in the ...Corn field?

    Farmer Iron

     by Willie Vogt
     on March 10, 2011

    Hello food producers. Can you feel the tension building across the apparently barren land? The added chatter in local coffee shops, the parts trucks moving out from dealerships around the country...it's almost palpable. You're about to embark on the best winner-take-all game in the world - food production. As March winds up toward spring you get a sense of that excitement building - it's not a dread of long hours and challenges, it's the underlying excitement of being part of something bigger…

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  • Willie Vogt

    Hard to be Believed

    Farmer Iron

     by Willie Vogt
     on March 3, 2011

    There's a new item in the old "you can't make this up" category of government action and it involves GPS technology. Essentially, the Federal Communications Commission - working at a speed unprecedented for a government agency - has cleared the use of radio spectrum directly next to the signal GPS satellites use for a new ground-based service that could cause significant interference issues. You read it right, the GPS system which consumers, airline pilots (I'm especially concerned here…

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