America’s Farmers Mobile Experience spreads ag’s story

The Monsanto “America’s Farmers Mobile Experience” hit a homerun at the 20th Annual Texas Farm, Ranch and Wildlife Expo in Abilene.

The traveling display is designed to educate all on modern agriculture and the challenges U.S. farmers face to meet the growing demands of a rapidly increasing population. In fact, as visitors came though the main door, they looked directly into a real-time calculator constantly updating the world’s population as if it were an odometer on a car.

The new Mobile Experience is a 53-foot trailer that expands into 1,000 square feet of interactive exhibit space. It includes an excellent short film of a real farm family.

“We were just thrilled to have it here at the show,” says Texas AgriLife Extension agent Robert Pritz, Abilene. “It’s pretty neat.”

Key Points

America’s Farmers Mobile Experience takes to road telling agriculture’s story.

Mobile display was a big hit at Texas Farm, Ranch and Wildlife Expo in Abilene.

U.S. farmers will face big challenges to feed a rapidly growing population.


Kimberly Skinner, community outreach manager, Monsanto Co. Customer Advocacy Team, St. Louis, told the many visitors to the Mobile Experience that farmers will have to produce as much food in the next 50 years as has been produced in the past 10,000 years.

“One farmer now has to feed 155 people, but will need to feed 506 by 2050,” Skinner noted.

By then, there will be 9 billion people in the world.

To see how fast things already have moved, she noted that in 1960, one farmer only had to feed 16 others.

Pritz was impressed with the traveling display’s educational message.

“It gives people across the nation the opportunity to learn more about the vital role that America’s farmers play in today’s world,” Pritz says.

The Monsanto crew was impressed with the especially large turnout during the farm show in Abilene.

After Abilene, the Mobile Experience returned to St. Louis for some upgrades, but was scheduled to be on the road again soon.

“In fact, we’ve already got some bookings for some events in 2013,” Skinner reported.

With the success Monsanto’s traveling display had in Abilene, Pritz hopes Abilene will be one of them.

Reach Skinner by email at kimberly.g.skinner@monsanto.com or 314-694-3449.

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CUT A TRAIL: The Monsanto America’s Farmers Mobile Experience is a 53-foot trailer that expands to 1,000 square feet of interactive exhibit space. The traveling display is designed to educate visitors about modern agriculture and the formidable challenges farmers face to meet growing food demands of the world.

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CHIP AWAY:
Kimberly Skinner, community outreach manager, Monsanto Company Customer Advocacy Team, St. Louis, shows what a seed chipper does, while she gave a tour inside America’s Farmers Mobile Experience at the 2012 Texas Farm, Ranch and Wildlife Expo in Abilene.

04123806B.tifsneak PEEK: On the eve of the Texas Farm, Ranch and Wildlife Expo, National Cotton Council Chairman Chuck Coley got to see Monsanto America’s Farmers Mobile Experience with Karin Kuykendall, executive vice president of the Rolling Plains Cotton Growers.

This article published in the April, 2012 edition of THE FARMER-STOCKMAN.

All rights reserved. Copyright Farm Progress Cos. 2012.