When was the last time a consumer asked if your farm was profitable?
I'm sure you've been asked if you're a family farm, are you sustainable, do you use antibiotics, how do you protect the environment …. and the list goes on. But, when was the last time they cared about how you actually make enough money to continue through to next year?
If they did ask, what answer would they want to hear? For some reason, I doubt they'd want to hear that you were making a lot of money. Let's be…