• John McGuire

    Precision Tech: Lessons From Portugal

    Ten Minute Tech

     by John McGuire
     on May 10, 2013

    I was lucky enough to spend the last several days touring Portugal and assessing where they stand on technology and precision agriculture. It was quickly apparent that precision technology has not impacted their market like it has in most of the U.S. That is not to say they are not using the latest in ag techniques. They are very interested in pursuing the best agronomic management practices. This was obvious in the number of center pivot irrigation systems I observed. In addition, our host…

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  • John McGuire

    Caution on Variable Rate Seeding

    Ten Minute Tech

     by John McGuire
     on May 3, 2013

    I recently received an email from a crop consultant friend of mine who stated that he was seeing "seed companies pushing VRT seeding and N…and they have no basis to do so, just because it links the customer to them." The practices he is referring to fall into the category that I talked about a few months back -- variable rate, because you can. To make matters worse, it is also variable rate for the sake of selling a product, and that makes it doubly dangerous. It is…

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  • John McGuire

    The 1990s Dot Com Bust and Ag Data Management

    Ten Minute Tech

     by John McGuire
     on April 9, 2013

    Almost without fail at each of the meetings I attended this winter there was at least the mention of data management.  Data management has become the new buzz word in our industry.  We have companies and individuals who are aggressively pursuing strategies to collect data from our field operations.  The problem I see in many of these strategies is that there is a predominant focus on collection with very little thought given to the utilization of the data. I think most…

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  • John McGuire

    Data Security: Second in a Series

    Ten Minute Tech

     by John McGuire
     on February 13, 2013

    Let's think like a conspiracy theorist for a minute.  What if my manufacturer were able to use the GPS on my truck to tie my travels to the roads on which I drive?  From this information they would be able to come up with the number of miles I drive on township, county, state and federal roads.  The company could then go to the appropriate government entity and, for a fee, report my usage to them. The government entity could then tax me based on usage.  All this could…

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  • John McGuire

    Data Security: First in a Series

    Ten Minute Tech

     by John McGuire
     on February 6, 2013

    Just a few short months ago I never gave my data a second thought.  I mean really, what could I have that someone else would really be interested in? I am generally not a very interesting person and I do not do things that are extraordinary. My daily tasks are not that exciting. Even so, you and I have patterns we follow and things we do that generate data.  There are companies out there that invest huge sums of money to learn your patterns and collect your data. In…

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  • John McGuire

    Reasons for Yield Monitor Calibration

    Ten Minute Tech

     by John McGuire
     on January 15, 2013

    I was speaking at a meeting in Central Illinois before Christmas.  My presentation included using data to make agronomic management decisions.  In the talk I mentioned that accurate data is absolutely imperative to making good decisions.  I described the example where I think of the business of precision agriculture like an inverted pyramid.  The point of the pyramid is the grower and the data they produce.  If they do not do a good job of collecting data, the rest…

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  • John McGuire

    Variable Rate…Because You Can?

    Ten Minute Tech

     by John McGuire
     on December 3, 2012

    Speaking this week throughout Illinois, we have been discussing the phenomena of "variable rate because you can."  What is "variable rate because you can"?  I explain it by asking audiences what they think of when they hear the term "precision ag." Almost always the answer I hear has something to do with hardware, such as autosteer or yield monitoring.  I think of this as the hardware mentality and we all fall into the trap of thinking…

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  • John McGuire

    Reap Your Precision Data

    Ten Minute Tech

     by John McGuire
     on November 16, 2012

    I know you are probably worn out from long hours in the field during the fall harvest and post harvest activities, but don't forget a very important task that is left. Make sure to spend some time looking at your fall collected data. I have had several growers question me about using the data they have from this fall due to the extreme dry conditions of the growing season. They are unsure if there is any value in the harvest data. In my opinion we have as much to learn as ever from this…

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  • John McGuire

    Managing Precision Data, Part Four

    Ten Minute Tech

     by John McGuire
     on October 25, 2012

    So you have collected your data in the fields -- now what? Let the choices begin.  If you collected data using a monitor, your first option is almost always the software that is offered by the company that makes your monitor.  So, from Ag Leader you are going to look at SMS, John Deere has Apex and Trimble offers Farmworks.  A couple more software packages that are not necessarily related to any hardware that you may also run into are SST and Map Shots. You will likely have…

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  • John McGuire

    Record Keeping Part III

    Ten Minute Tech

     by John McGuire
     on October 18, 2012

    We have been talking about collection of record keeping data. The previous discussion was centered around paper collection of data in the field. Farmers face several positives and negatives when trying to use paper to capture their data. For many years this was the only method available to farmers for in-field record keeping. However, over the past several years, as in-cab monitors have become more commonplace, farmers have looked to them for the purpose of record keeping. The main reason for…

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