Who does the grocery shopping at your house? In about two-thirds of homes across America, women are the primary grocery shopper. Many of those women are mothers.
There's certainly no denying that mothers have a powerful influence on their children and households. From shopping for food to preparing it, what children eat and learn how food nourishes their bodies is heavily influenced by their mothers.
New moms in particular are told to not feed their children anything but the most wholesome of food. There's a thought process that if we don't feed our babies the most wholesome foods, we might be giving our child something that may cause some sort of long term illness.
There are many women who feel that to be the best mother possible they can only feed their children certain foods. There are so many "what if" scare tactics that are marketed to the public. For example, one I have heard recently is tha there's an increase in allergies and more foods include GMOs, and therefore people and children should avoid eating GMO foods. Similar arguments are made with organic versus conventionally produced foods.
The argument is to invest more in nutrition today to avoid high health costs later on. This sounds logical on the surface, but the science does not support it. GMOs have been shown as safe in numerous studies. Nutritionally, there is no difference between conventional and organic foods. See here for more details.
How can your farm be more involved with moms? Engage moms in conversations about your farm. Share what farming practices you employ and why. Ask a young family to come visit your farm. Show them the regular day–to-day stuff that you do on your farm. If you're a conventional farmer or raise GMOs, share why you feel that is best for your farm. Give them a ride in the tractor. Show them how you feed the livestock.
Your daily activities will be new and different to someone who doesn't have a farm background.