Twitter as a Business Tool

Telling Your Story

The business of social media, part four

Published on: February 8, 2013

Last week we talked about how to set up a Twitter account and some of the basic functions.  So, what really is the benefit of using a Twitter account to your farm? 

Twitter can be used as a business tool on your farm.  As mentioned last week, you can just follow others, and read their information, but you are also able to converse back and forth with others.  Here's how a couple farmers use Twitter in their farming operation. 

Brian Scott, @thefarmerslife, has been actively using his Twitter account for about two years.  He frequently uses Twitter to converse with other farmers about equipment and agronomic choices.  Brian also uses it to communicate with industry representatives who might assist in the conversation, sometimes even without making a sale.  Recently, Brian has been discussing NH3 applicators because they are looking at building a custom setup of their own.  As a fourth generation Indiana farmer, he says, "Twitter is a great way to find people who are already doing what I might be thinking of trying on our farm."

In contrast to Brian, Darin Grimm, @kansfarmer, primarily uses Twitter as an information gathering source.  "Although Twitter is promoted as a tool to have conversations online, the way I use it is entirely different," he says. 

Darin prefers to focus on a handful of accounts to keep up with the markets and agriculture news. He reports that Twitter has replaced the radio as the primary way to gather information when he is working on his farm in Kansas.  Grimm prefers to identify a few key accounts to follow which he views as trusted sources.  Then he can easily browse those tweets, and have his information narrowed down to just a few key places.

If you are new to Twitter, and would like to follow either of these fellow farmers, go to your Twitter home page, and type their handle into the "Search" box at the top of your screen.  As you are starting to follow various people on Twitter, remember to watch for the #FF, "Follow Friday" for suggestions of others to follow.