Machinery Makers Retool Websites

Farmer Iron

While no site is ever truly 'done' at least two machinery makers are at work to make your browsing experience better.

Published on: July 23, 2013

Recently we got word that AgLeader updated its website - and we noted I noted that in my July print version of this column. Manufacturers know that you're turning to the Web more than ever to find out new things and get product information.

Two more companies noted their redesigns and I thought this week I'd point you their way to check them out. First up is Remlinger Manufacturing. The Kalida, Ohio, maker of tillage tools and attachments has updated its navigation and added better product photos. The company also grouped information by ag products, attachments and custom manufacturing, so you can find what you need faster.

CLEANER VIEW: Remlinger redesigned its site to make it easier for users to find what they needed. Its a common theme for site upgrades.
CLEANER VIEW: Remlinger redesigned its site to make it easier for users to find what they needed. It's a common theme for site upgrades.

Redesigning a website is not easy task, you have to take into account what you want to say and how the user will actually see it. And some people are more web savvy than others - which means you have to design for the 'least of these.'

Here at Farm Progress I'm not allowed to do usability testing. The reason is I'm one of those people that'll tinker with a site until I get what I need, so I don't see the "roadblocks" or confusion that others might - they're there for sure - but I just get around them. But companies are looking at ways to make your Web experience better as Ag Leader did too.

Now comes Sudenga Industries, the diversified manufacturer of a range of products from grain handling to feed processing. The company has developed a new site design that gets you to what you need quickly. It's use of mouse-over menus makes it easy to find the product you just by picking a major category. Looking for drive over hopper? Click on Grain Handling Equipment, then select drive over hopper to get the product information.

And an update: No sooner did I post this blog that Gehl.com announced it has a new website. The skid steer and specialty equipment maker has leaned up its site, cleaned up its display and offers quick access to its information. If you're in the market for a skid-steer loader, telehandler or more, check them out too.

Making it easy for you to find information - and buy - is the goal of companies have for their sites. Check them out when you get a chance.