Temple Grandin says when she was meeting the press for promotions of the HBO movie about her life, the journalists seemed more interested in animal agriculture than the movie.
She says their questions were primarily about the industry.
Moreover, she says this is an opportunity for us, as individuals, to tell people what we do.
She posted a how-to slaughter-plant stunning video on YouTube which is now approaching 500,000 views.
Anyone can post videos, she says. Just be honest. Talk about what you do and why you do it. Kids or grandkids know how to post these things if you don't. Enlist their help.
"We have to take the mystery out of what we do," she adds.
If you're not sure about something controversial, like castration or perhaps even injection locations, get on the internet and go to www.grandin.com or www.beef.org in the Beef Quality Assurance section and find the information to be sure you're following industry protocol before you make the video.
This is something YOU can do to reacquaint people with their food and protect your livelihood.
Incidentally, a few people will be incensed no matter what you do. They're just philosophically against animal agriculture. Don't worry about it. Grandin says on her postings she only removes extremely foul language. Angry responses from vegans she answers carefully and thoughtfully.