Farm Show Revealed

Show-Me Life

Farm Progress Show brings out the heart of ag industry.

Published on: September 10, 2013

Attending the Farm Progress Show I expect to see large machinery, new technology and impressive displays. However, this year I set out to find the story behind some of the latest products on the market. What I found were ag companies that look beyond the retail sale, companies that are looking to support their employees and give back to their communities.

Golden intentions

A gold feed wagon drew my attention to the display of S.I. Feeders, a division of Schoessow, Inc. The typical color for feeders from this Wisconsin-based company is green. However, at this year's Farm Progress Show, in the middle of all the green, sat one lone gold feeder. Company representatives explained that the feeder was the idea of marketing director Ed Kelsey who envisioned it as a way to celebrate a milestone in the company's history.

The gold painted model is a special order signifying the 20,000th Arrow Front ® feeder wagon produced by S.I. Feeders. Sadly, Ed died before he could see the project come to fruition.

So, the company decided to celebrate Ed's 30 years of service to the feeder manufacturer. Company representatives said the feeder was a "way to honor his loyalty and life." Emblazon on the side of the gold wagon is "20,000th Arrow Front Series, Ed Kelsey Gold Edition."

Livestock producers can also own a piece of this history. To learn more about obtaining this feed wagon, contact S.I. Feeders at (608) 742-8851.

Pink pride

I could not miss the bright pink seed tender from the Indiana-based company, TruAG. Don't worry; it is not a ladies-only model. Rather, it is a Defender Series seed tender that brings breast cancer awareness to rural communities.

Breast cancer hits close to home for company owner Beth Vorst, her mother and her father-in-law both had bouts with the disease. But it was an employee that brought the idea to company leaders.

"We always try to do something for charity," she said. "This idea came from our lead technician. That is the great part of being a privately owned company. We are small enough that we can make decisions and we can make them happen."

TruAG worked with Sherwin-Williams to secure the official breast cancer pink color. The tender is painted pink with the box covers painted white with pink ribbons. The auger has the words "Farmer Proud," also painted in pink.

With each purchase of a special edition seed tender, TruAG will donate $500 to breast cancer research. The unique design will be built to order. For more information on this seed tender contact TruAG at (765) 742-4200 or visit its website.

More than machinery

For years, the Farm Progress Show has always been about showcasing the best agriculture has to offer whether technology, machinery or production practices. However, there are always those stories of companies that go beyond the bottom line. They reach straight into rural America and touch the hearts of their employees and communities. The staff at Penton Farm Progress is honored to be a part of bringing you a few of these highlights as well.