How could I have not eaten at Peacock Alley yet?
Peacock Alley American Grill and Bar, Bismarck, N.D., was named the Beef Innovator of the Year at the 2013 Cattle Industry Convention.
This is a big deal. It’s a national award given to only one restaurant in the nation each year. The award recognizes a restaurant that does the best job innovating its menu and growing its business with beef.
“Having a North Dakota restaurant win the Beef Innovator of the Year award is a very big deal, particularly when you consider that Peacock Alley competed against restaurants in major metropolitan areas from Los Angeles to Chicago to New York,” says Clark Hensler, North Dakota Beef Commission chairman
Peacock Alley unveils at least five new beef dishes every month and it offers several unique beef dishes such hanger or butcher’s steak, a very tender cut of beef; Teres Major, a medallion-sized section of the sirloin that only specialized butchers can extract; and the baseball and cowboy cut steaks, which are 26-ounce, bone-in ribeyes.
In the two years since creating a new beef-focused menu, Peacock Alley's sales ahve increased by 102%..
Check out a neat video of Peacock Alley receiving the award at the National Beef Industry Convention. On the video, owner Dale Zimmerman, talks about how some customers have described eating a Peacock Alley’s beef dish as an “orgasmic experience.”