• Willie Vogt

    High-Tech Farm Equipment is Sales Challenge

    Farmer Iron

     by Willie Vogt
     on June 27, 2012

    Farmers have been facing more than their fair share of changes in the past decade from new-tech crops to equipment that's increasingly more complex. We do our best to help you understand the changes ahead from telematics to new techniques like vertical tillage, but at the end of the day when you want to crack your wallet for something new the dealer has to fill that role. Not everything has a high-tech story to tell, but often a product has unique features that need demonstrating. Recently I…

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  • Willie Vogt

    Big Show, One Focus: Hay

    Farmer Iron

     by Willie Vogt
     on June 18, 2012

    Anyone who has read this column knows that I like a good farm show and I get to a few every year (being owned by a company dedicated to farm shows doesn't hurt), and when I can I enjoy a trip to the Farm Progress Hay Expo. Why? Let me count the ways. First, this show is focused on hay, forage and feed-making. And focus is a good thing when it comes to the rising complexity of equipment that farmers deploy for this important chore. Second, plenty of equipment is at work. This show may have a…

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  • Willie Vogt

    Marvels of Farm Technology

    Farmer Iron

     by Willie Vogt
     on June 6, 2012

    This week I took part in a media summit put on by BASF, and while you wouldn't think a crop protection company would be having conversations about farm machinery, it happens. During a panel on the future and advancements in farming, Kip Tom and his son, Kyle, spoke on a panel that looked at what it really means to feed 9 billion people by 2050. The Tom operation encompasses 18,000 acres in northern Indiana, and they have land in Argentina. Kip openly says he runs his farm like a manufacturer…

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